Internet Marketing Training
Learning Objectives
The Internet marketing training aims to empower the delegates with
the knowledge to be a capable online marketer.
Internet marketing training details
The internet marketing training course is divided in to five core module.
Each module is a one day individual course that can map in to each of
the five core internet marketing objective.
SEO training module
The first module of this training course reviews the key Search Engine
Optimisation (SEO or natural search or organic search) techniques so
delegates can optimise their own site for search engines. They will
learn the difference between search engines and directories; learn the
elements of design which effect search engine ranking, the importance
of keywords, link marketing, relevant content and the submission process.
This section of the course can be tailored to focus on the website of
your choice. Get details of SEO training.
PPC training module
The second module of the course covers paid search engine advertising
(Pay Per Click Advertising). Delegates will become more confident with
internet marketing techniques and terminology and will learn how to
implement a Google Adwords campaign. They will then learn top tips that
will guarantee successful campaigns and they will practice creating
campaigns for group/ tutor discussion. They will then return to work
with plenty of creative ideas for pay per click advertising. More details
of PPC training are available here.
Affiliate marketing training module
The third module will cover techniques and strategies used in affiliate
marketing. From selecting right affiliate network to making up the best
possible team of affiliates. This course covers all the techniques,
tools and ideas that may help to make affiliate marketing one of the
most cost effective manner of marketing. Click here for more details
of Affiliate marketing training.
Media planning and buying training module
The fourth module is about Media planning & buying techniques.
A media plan can act as a guide that can make a companies online marketing
and offline marketing work in right direction. The course is targeting
management that has more in depth idea of company financial's but need
more inputs in terms how to save money on online marketing and still
get maximum profit from online sale. Click here for details of Media
planning
& buying training.
Email marketing training module
The fifth module is of Email marketing. This module covers in depth
tools and techniques used by modern email marketer. This will help you
in getting more emails organically as well as best method of buying
email databases. Among all other topics one of the most important topic
covered details on making your campaign spam free. For more details
of Email marketing training click
here. |
